The concept of trade exhibitions has been ongoing since a long time, with the idea involving organization of all companies from a specific industry to showcase themselves in one place. It helps them demonstrate new products, experience innovations, study competition and examine market trends and opportunities. This concept has now expanded to online trade exhibitions for a more virtual experience to companies all around the globe. Events such as Dubai International Convention & Exhibition Centre for the health industry and GITEX for ICT industry are great examples to see how brands connect and deliver to their potential buyers.

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